Customer relationship management news, trends, analysis and practical advice

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Adventuring into the unknown with REI and CRM

Perhaps the best known adventure retail brand out there was, until recently, using some paper systems that were in need of technology help.

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Mobility's rise pulls value of HTML5, project management and CRM skills right along with it

The second of a two-part series on the 5 IT certifications with the most worth examines how HTML5, project management certification and CRM software expertise triumph in a mobile, intertwined world.

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With IBM's Watson, GlaxoSmithKline tackles sniffle and cough questions

GlaxoSmithKline plans to team up with IBM's artificial intelligence-fueled Watson to reach customers.

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Schisms in the CPQ world, Icertis scores an Apttus defector

Salesforce's acquisition of Steelbrick caused a tectonic shift, the ramifications of which are still being felt.

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On a roll: HelloSign signs up Salesforce

So simple. But so easy. And a natural partner for Salesforce.

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Understanding Microsoft’s cloud application platform

Microsoft’s ambition for its new Dynamics 365 cloud CRM and ERP service is broader than just creating a subscription service from its on-premises business tools.

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IT certifications report card: What are they worth now? Which ones pay off the most?

The first of a two-part series on IT certifications' multifaceted contribution to a prosperous, secure career in technology's busiest and most promising sectors and senior management in any enterprise.

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Vlocity slurps up cash to become the next Veeva (or the next several)

The mark of a true platform is when it fuels a series of successful companies built on its back. Vlocity could be a good example.

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Battle of the CRMs: Each gets one. Salesforce gets Virgin Atlantic, Sugar gets Virgin Mobile

All’s fair in love and war as SugarCRM gets its own Virgin customer win to crow about

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Platforms not products transform organizations

In today’s world no one has a phone with only one installed application. Our clients understand that options are beneficial and we should not shy away from selling flexibility. We need to stop selling products and start selling...


An inside look at Cogito's newest emotional intelligence software

CIO's own Sarah White goes on location to examine the role of emotional intelligence software in the workplace and it's potential impact to customer service.

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FullContact slurps up cash and contacts

Because my contact list is long, complex, and full of outdated info and duplicates.

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Engagio raises cash to help the 'expand' part of 'land and expand'

Selling more stuff to an existing customer, or at least a prospect with a good chance of success, is easier than selling stuff cold to a random prospect. Engagio wants to make it even easier.


How to become an innovative leader in the digital age

Change your approach to new technology and inspire innovation, separating yourself from the masses of companies muddling through the digital age.

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A familiar face: Snapchat's patent suggests path for retail

With CRM, merchants try to understand shoppers as much as possible. In today's social-media-oriented world, that goes far beyond a list of products purchased and website pages visited.


How businesses can use Pokemon Go to succeed

Pokemon Go has been a phenomenon since its launch and its location-based, augmented reality nature could make it a boon for small businesses.


And so it begins

Bring the popcorn -- it seems that suggestions that SteelBrick was planning on taking on Apttus were pretty accurate.


Why McDonald's CRM effort won't work

McDonald's is preparing to launch a full-scale CRM program later this year or early next year — and it may just prove to be a great case study for when a CRM program costs more than it helps.

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