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united airlines airplane

How United Airlines can meld action and social media to save its brand

If executives at United Airlines want to rescue their brand, and quite possibly the fate of their company, they need to make concrete changes and then use social media to turn around the conversation.

Wiki edit bots engage in long-term feuds

After political Twitter bot revelation, are companies at risk?

With reports of Russia using social media and bots to push fake news to influence the 2016 U.S. presidential election, questions are arising over how these same tactics could be used against an enterprise.

customer service

HelpSocial looks to broaden who 'does' an enterprise's social media

Is per-seat pricing limiting the impact that social customer service can have?

With influx of IPO cash, what is Snap’s next move?

With its successful IPO now done, Snap's most likely focus will be on finding key acquisitions to keep it near the top of the social networking world.

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